Client Overview
Client: GIVA
Industry: D2C Jewelry Brand
Service Provided: Meta Ads (Facebook & Instagram Advertising)
Agency: paidbox.agency
GIVA is a fast-growing D2C jewelry brand known for its premium silver jewelry and contemporary designs. While the brand had strong product-market fit, it faced challenges in scaling paid acquisition profitably in a highly competitive D2C space.
paidbox.agency partnered with GIVA to drive scalable revenue growth, improve ROAS, and build a sustainable performance marketing engine through Meta Ads.
The Challenge
GIVA approached paidbox.agency with three key challenges:
- Increasing online sales volume without inflating ad costs
- Improving ROAS in a competitive jewelry market
- Scaling Meta Ads while maintaining healthy conversion rates
The jewelry category is visually driven and highly saturated, requiring precise audience targeting, strong creative storytelling, and continuous optimization.
Our Strategy
Our team implemented a full-funnel Meta Ads strategy, focused on both performance and scalability.
1. Funnel-Based Campaign Structure
We segmented campaigns into three core funnels:
- Top of Funnel (TOF):
- Interest-based & Lookalike audiences
- Video ads, Reels, and UGC-style creatives
- Objective: Traffic & Engagement
- Middle of Funnel (MOF):
- Website visitors & social engagers
- Product-focused creatives with social proof
- Objective: Conversions
- Bottom of Funnel (BOF):
- Cart abandoners & past purchasers
- Dynamic Product Ads (DPA)
- Objective: Purchases
2. High-Converting Creative Strategy
- Lifestyle product shoots highlighting premium look & feel
- Short-form video ads optimized for Reels & Stories
- Strong hooks, clear CTAs, and offer-led messaging
- Continuous A/B testing of creatives every 7–10 days
3. Data-Driven Optimization
- Weekly performance analysis
- Budget scaling on high-ROAS ad sets
- Creative fatigue monitoring
- Cost control through audience and placement optimization
The Results
Within 90 days, paidbox.agency delivered significant performance improvements for GIVA.
📈 Performance Metrics
- ROAS: 5.8x
- Conversion Rate: 3.9%
- Cost Per Purchase: Reduced by 42%
- Revenue from Meta Ads: ₹1.4 Cr+
- Ad Spend: ₹24 Lakhs
- CTR (Link Click-Through Rate): 1.9%
Growth Impact
- Scaled monthly revenue without sacrificing profitability
- Built a predictable Meta Ads revenue channel
- Improved creative performance and audience efficiency
- Strengthened brand presence across Instagram & Facebook
Why It Worked
✔ Funnel-focused strategy
✔ High-quality, conversion-optimized creatives
✔ Continuous testing and rapid optimization
✔ Deep understanding of D2C performance marketing
Conclusion
This case study highlights how paidbox.agency helped GIVA scale revenue, improve ROAS, and build a sustainable paid growth engine using Meta Ads. With the right strategy, creatives, and optimization framework, we turned paid advertising into a consistent revenue driver.