Client Overview
Client: Rise Brand
Industry: E-commerce / Consumer Brand
Service Provider: Paidbox Agency
Service: Meta Ads (Facebook & Instagram Advertising)
Market: Global (Primary focus on Tier-1 & Tier-2 countries)
Rise Brand approached Paidbox Agency with a clear objective: scale online sales profitably while maintaining strong return on ad spend (ROAS). The brand had a solid product-market fit but struggled with inconsistent performance and rising ad costs.
The Challenge
Before working with Paidbox Agency, Rise Brand faced several growth barriers:
- Inconsistent ROAS across campaigns
- High Cost Per Purchase (CPP)
- Limited audience scalability
- Weak creative fatigue management
- Low conversion rate from cold traffic
The brand needed a data-driven Meta Ads strategy that could deliver sustainable growth, not just short-term wins.
Our Strategy
As a performance-focused agency, Paidbox designed a full-funnel Meta Ads system tailored to Rise Brand’s audience and buying behavior.
1. Funnel-Based Campaign Structure
We implemented a 3-stage funnel:
- Top of Funnel (TOF): Interest-based & broad audience testing
- Middle of Funnel (MOF): Video viewers & website visitors retargeting
- Bottom of Funnel (BOF): High-intent retargeting (Add-to-Cart, Initiate Checkout)
2. Creative Testing Framework
- Launched multiple creative angles (UGC, problem-solution, social proof)
- Weekly creative refresh to prevent ad fatigue
- Focused on short-form video content optimized for Reels & Stories
3. Conversion Rate Optimization (CRO) Support
- Improved ad-to-landing-page message match
- Optimized offer positioning and CTAs
- Data-backed audience exclusions to reduce wasted spend
The Results
Within 90 days, Paidbox Agency delivered measurable and scalable results for Rise Brand.
📊 Performance Metrics
- ROAS: 4.6x
- Conversion Rate: 3.9%
- Cost Per Purchase (CPP): Reduced by 38%
- Revenue Growth: +212%
- Average Order Value (AOV): Increased by 24%
- Click-Through Rate (CTR): 2.8%
💰 Revenue Impact
- Total Ad Spend: $28,000
- Total Revenue Generated: $128,800
Why It Worked
The success of this campaign came down to three core factors:
- Relentless Testing: Audiences, creatives, and offers were continuously optimized
- Creative-Led Performance: Ads were built to stop the scroll, not just “look good”
- Data-Driven Decisions: Every scale decision was backed by performance data
Client Outcome
Rise Brand successfully transitioned from unstable ad performance to a predictable, scalable revenue engine powered by Meta Ads. Paidbox Agency continues to manage and optimize their campaigns for long-term growth.
Key Takeaway
Meta Ads success is not about spending more — it’s about spending smarter.
At Paidbox Agency, we don’t just run ads. We build performance systems that scale brands profitably.